An Unpersuasive Word

“Obviously.” In my view, the word “obviously” should only be used in arguments when the point asserted is generally beyond debate. Consider an example. When discussing judicial nominations, you could say, “Obviously, Obama has the constitutional authority to nominate anyone he wants.” The word signifies that the point is a shared view that isn’t genuinely controversial. It helps the reader by announcing that you’re just establishing common ground.

“Obviously” tend to be an unpersuasive word because it is rarely used this way. Especially on the Internet. Most of the time, the word is used when the author has strong feelings. A view passionately held becomes so central to the speaker that it seems obvious to him. For example, “Obama is bad for America” becomes “Obama is obviously bad for America.” This usage usually backfires because it suggests the author doesn’t know or care about the views of anyone else. That is, the speaker is so wrapped up in his own perspective that he confuses the intensity of his own belief with its persuasiveness to others. Folks who are closed to the views of others don’t make very good advocates: The come off as cranks. So use “obviously” with caution.

UPDATE: Several commenters bring up the use of “obviously” in legal arguments specifically, especially in briefs. It’s much the same problem, with a slight twist: Some lawyers use words like “obviously” and “clearly” in briefs out of a sense that perhaps their apparent personal conviction and spirit will itself persuade the court. If a lawyer feels so strongly, the thinking goes, perhaps the court will assume that there must be truth behind the claim. But this always backfires: Judges more than anyone know that lawyers are advocates. As the saying goes, “When you have the facts on your side, pound on the facts. When you have the law on your side, pound on the law. When you have neither on your side, pound on the table.” Using words like “obviously” and “clearly” is just the written version of pounding on the table.

Categories: Language    

    30 Comments

    1. Phatty says:

      In legal arguments, the word “clearly” is used much too often in a similar fashion.

    2. ArthurKirkland says:

      You must not appreciate it when someone opens an argument by describing a case as “simple” (or “obvious”, or “not complicated,” or “easy,” or “straightforward”), then spends a half-hour explaining how straightforward it is.

    3. Mark Field says:

      This post seems obviously correct to me.

    4. CountDuckula says:

      This post seems obviously correct to me.

      Fish in a barrel. Obviously.

    5. Arkady says:

      This usage usually backfires because it suggests the author doesn’t know or care about the views of anyone else.

      On the other hand, the view here of everyone else seems to be in the forefront. From the blurb:

      Latest video taken from our Mens underwear photoshoot. Featuring the latest “anatomical” underwear from the Australian brand Obviously for Men. This underwear has a pronounced pouch at the front which keeps your bits and pieces away from the body which not only keeps you cool but also helps with fertility and also because it’s made of modal it’s kinder to the environment than cotton.

      They obviously know who their audience is: whoever knows what the hell “modal” is.

    6. arbitraryaardvark says:

      @Phatty: In my legal writing class, we were taught that clearly is a red flag; if OC’s brief says x is clearly y, it probably isn’t.

    7. af says:

      It goes without saying that Orin is right. Clearly the word “indubitably” is infinitely superior.

    8. Patent Dude says:

      The principles set forth in the above post are especially true of legal arguments that center around 35 U.S.C. 103.

    9. Unkosher says:

      Sometimes when finalizing a brief, I do a “find” search for “ly”– so I minimize or eliminate my use of words ending in “ly.”

    10. stevethepatentguy says:

      One thing I have learned is there is very little that is obvious about 35 USC 103.

      I mentally turn ‘obviously’ into ‘all right thinking people agree’ which makes me chuckle a little.

    11. loki says:

      Reminds me of an earlier blog Volokh wrote about use of the word ‘arguably’.

      http://volokh.com/2009/05/29/arguably-instead-of-argument/

    12. Andrew J. Lazarus says:

      I marked a lot of undergraduate math papers, and the error in the proof was always found next to ‘obviously’ or ‘trivial’.

    13. Malthus says:

      “It is obvious that…” is used in physics texts and articles as a substitute for hand-waving.

    14. CheckEnclosed says:

      Please do not discourage the use of “obviously”, “clearly”, and their kin in legal rhetoric. These are reliable markers for weak spots in arguments and any reduction in their use will make it harder for the rest of us. I suppose next you will be after those who refer to propositions as “well settled”, or the more colorful “black letter law”.

    15. Patrick216 says:

      Obviously, Orin has lost a major appellate argument because his adversary began his/her discussion of a critical point of law with the word “obviously.”

    16. krs says:

      Unkosher’s right. Argument by adverb is a tool of the weak.

      The other side’s “clearly” wrong, “desperately” and “halfheartedly” clinging to nonsensical logic that folds like a house of cards when the judges read my adverbs.

    17. Laura(southernxyl) says:

      I use “obviously” when I’m stating something I need to state as part of my argument, narrative, whatever; but I don’t want the reader to think I think he/she didn’t already know it.

    18. Ira Brad Matetsky says:

      This post hit home to me because I argued an appeal a couple of weeks ago in which a main issue was whether a contract provision was ambiguous. I must have used one of these adverbs once too often without even realizing it, because one of the judges began a question to me by admonishing, “You keep saying ‘clearly.’” I stopped.

    19. readery says:

      ‘Obvious’ translated into constitutionalese becomes “rational basis”.

      And in exactly the same way — strong feelings mean people use language that used to mean “genuinely beyond debate” when they really mean “this is really important to me and I think the people who disagree with me are just bogus”.

      Note position of period.

    20. Laura(southernxyl) says:

      Readery, alternatively:

      And in exactly the same way — strong feelings mean people use language that used to mean “genuinely beyond debate” when they really mean “This is really important to me and I think the people who disagree with me are just bogus.”.

    21. U.Va. Grad says:

      I (obviously!) preferred my grandfather’s formulation of your closing:

      “When the law is on your side and the facts are against you, argue the law. When the facts are on your side and the law is against you, argue the facts. When the law and the facts are against you, argue like hell.”

    22. Guy says:

      Laura(southernxyl): Readery, alternatively:And in exactly the same way — strong feelings mean people use language that used to mean “genuinely beyond debate” when they really mean “This is really important to me and I think the people who disagree with me are just bogus.”.

      I usually follow the British rule, but run into confusion with instances like these. If I’m writing by hand I fudge it by putting the period directly beneath the quote, then no one is the wiser.

    23. Eli says:

      Prof. Kerr:

      Great post! But it is “clearly” a hard habit to break.

    24. Mark Field says:

      Fish in a barrel. Obviously.

      Yeah, but they were just sitting there for 17 minutes. My trigger finger got itchy.

    25. Sara says:

      It has one obvious advantage. It trumpets the author’s conclusion.

    26. Sara says:

      Or rather, it clearly trumpets the author’s conclusion.

    27. Bob_R says:

      Andrew J. Lazarus: I marked a lot of undergraduate math papers, and the error in the proof was always found next to ‘obviously’ or ‘trivial’.

      You beat me to this. In mathematics it is a dye marker for error or confusion.

    28. shg says:

      I believe Eugene made this point in this post from July, 2008: http://volokh.com/posts/1217371177.shtml

    29. Jen says:

      The Idaho Law Review published an article on this topic last year. 45 Idaho L. Rev. 171 (2008).