There is a single corner of the world where nobody is paying the slightest attention to the World Cup -- what's up with that? It's not enough to say India and Pakistan don't have "soccer culture" -- China, and Korea, and Japan, and Thailand, and Togo, and Tunisia, and Saudi Arabia, and . . . didn't have soccer cultures, either, and they're now as soccer-mad as the best of them. But the billion or so Indians and Pakistanis could care less about the whole thing -- I don't even think they have national soccer teams. Something's going on, though I can't say I have the faintest idea what it is.
What's Up with South Asia?