Problems with CNBC's Stock Trading Contest and its corporate blog.—

CNBC, the financial channel, is running a stock trading contest with a million dollars as the prize. It begins with a 10-week contest with over 250,000 contestants so far, followed by a 2-week finals period with 20 finalists, who start anew with no carry-over of profits from the 10-week "regular season." Trades in a fictional investment portfolio of $1,000,000 may be logged online at any time, though the fictional trades are entered only at the closing price at the end of every trading day. During the regular season, each weekly percentage winner receives a $10,000 prize and a place in the finals. The other 10 places in the finals go to the top 10 leaders for the overall regular season. The winner of the 2-week finals wins $1,000,000 payable as an annuity. If you are interested, you may still enter.

Unfortunately, CNBC's site had major problems on Thursday, with trading staggering slow and often failing in the morning and completely impossible for much of Thursday afternoon. Friday, there was a total meltdown: for at least the last three hours of trading on Friday, the site was up, but the portfolios were empty, which made it impossible to enter Buy or Sell orders to be executed on market close on Friday. One can see some of the frustration from players here, here, here, here, here, and particularly here.

On both Thursday and Friday, customer service responded with form letters, and on Friday afternoon, responded with false information that the site was fixed and working. As for liability for Thursday's problems and Friday's meltdown, the contest rules contain not only a general waiver, but a more specific refusal to guarantee access.

At CNBC's Friday evening wrap-up show covering the first week of the contest, if the site's meltdown was mentioned, I missed it. Now this week Mark Koba is blogging on the contest at CNBC. Comments are not allowed, and even to read the blog requires registration.

Corporate bloggers face a particularly tough challenge: to appear pretty honest while usually spinning the facts in favor of the corporate entity who pays one's salary. One possible use of such a CNBC blog would be as a lightening rod for criticism, diverting harmful power surges away from the network's shows, which can then pretend that there are no problems. And, of course, a corporate blogger also has access to people in the loop whom other mortals do not, which can be great for getting answers to nagging questions.

So far on Monday, the first day of the blog, Koba has filed 12 blog posts. None mentions the trading problems last week. In two posts, Koba did address another common complaint, that the first week's winner had multiple accounts—over 800 of them, in fact.