A colleague of mine wants examples that would go in these paragraphs (paragraphs that are broken up here for easier reading online):
Businesses often seek to find new applications for existing products. Hummers, the transport of choice of the Governor of California, began as a multipurpose military vehicle known as Humvees. And the commonly prescribed drug for erectile dysfunction, Viagra, was initially designed to treat hypertension. [** Here is where the examples should go, either to supplement or to supplant the Hummers / Viagra examples. **]
Here, we examine whether the dual income tax regimes (that is, the explicit separate taxation of income from capital and income from labor) found in the Nordic countries might provide a useful model for developing countries. We appreciate that transplanting legal regimes or using prescription drugs for other purposes — known as “off-label uses” in pharmaceutical jargon — is often misguided and may result in undesirable and unintended consequences. And the economic, political, and tax environment in the Nordic countries differ greatly from the circumstance in most developing countries.
Nonetheless, while the dual income tax regimes in the Nordic countries were designed specially to address a problem that does not exist in many developing countries, the approach of explicitly providing separate tax regimes for income from capital and income from labor in developing countries may substantially improve the tax regimes of those countries....
Any suggestions? Again, we're looking for examples of products that originally served market or application A, looked like they wouldn't work well for market or application B, but, to many people's surprise, worked just fine for B, though perhaps different reasons than the ones that made them work in A. Please post them in the comments. Thanks!
Silly string for detecting trip-wires, if you want a military application.
The cardboard concrete forms known as Sonotube are widely used for making telescopes now--they are sturdy enough to hold concrete, so they are rigid enough to hold all the optical parts in alignment.
Another example would be the way that the rimfire cartridge, originally intended for shooting bullets, was reused to fire nails for construction. (A lot of nail guns are now using compressed air instead.)
The hair growth drug Rogaine was originally intended for hypertension--but because it grew hair in funny places, they started investigating it for that.
The market for multi-meter telescopes is a tad limited, but we now use low-COE glass in cookware. At the time, people might have expected glass to be too brittle, but it doesn't seem to be, and of course glass breaks when you try to use it to cook because parts of it expand and create tension in the still-cool part in contact with the food.
-dk
Its competitor Cialis™ is under trials for the same disease.
http://www.ideafinder.com/history/inventions/postit.htm
Wasn't Bayer saying a few years back that one aspirin per day is good for your heart or something?
William Shatner was originally designed to be the captain of the Enterprise who always got his shirt torn, got in a fistfight with the alien thing, and made out with the alien woman... he was then useless for a while until Priceline found a new usage for him as a self-parodying spokesperson of sorts.
Duct tape was once an adhesive. Now it's an icon for hipsters.
Originally marketed as a convenient breakfast drink, but was co-opted by NASA for the early space program.
It didn't cath on as a breakfast drink at first. Once the Gemini astronauts were using it, Tang had endorsers with "the right stuff."
Also: Bisphenol-A
A popular plastic - used in baby bottles and to line the insides of cans for food, among other things.
Was first developed in search of a synthetic estrogen. Didn't work as good as other synthetic estrogens - works great as a plastic.
Unfortunately, synthetic estrogen in your baby bottle isn't always helpful. Bisphenol-A is now being considered as one of the reasons why girls are entering puberty faster and why men have lower sperm counts and higher prostate cancer rates, among other things.
Cellulose nitrate was first developed as an ivory substitute for billiard balls. It became widely used for small items. About half a century later, George Eastman found he could make film with it. So he did. Lots of film.
Long known issues of the nitrate's flammability, age instability sometimes leading to spontaneous combustion drove the later invention of Cellulose acetate for "safety film".
http://en.wikipedia.org/wiki/Crisco
But, when the market for candles started to dry up, Proctor and Gamble realized that, well, a hydrocarbon is a hydrocarbon, so why not sell it as a cooking fat. They put recipes calling for Crisco into women's magazines, and it caught on.
K
When it comes to duct tape, the question to ask is "what can it NOT do?"
Sorry, but teasing a cat with a laser is patented:
rel="nofollow" href="http://www.freepatentsonline.com/5443036.html">
Other, more serious examples-- Menoxidil (Rogaine) was originally approved for a different use, and I believe Listerine and Coca-Cola started out as cure-all tonics.
A job for which duct tape is poorly suited is ... [drum roll, please?] ... sealing ducts.
-dk
My favorite of those is radio, wherein you go from "who on earth would want to listen to a message that isn't for anyone in particular" to the wholesale invention of the culture of broadcasting, to air-traffic controlling, cellphones, 802.11x, weather prediction, tracking people under house arrest, police speed traps, figuring out whether a sun in another solar system has any planets on it... plus all the stuff that isn't based exactly on that technology but wouldn't have been invented without it having been around first (the internet, for one.) If nothing else, no one saw law enforcement or the advancement of science nor the core of a nation's self-defense strategy in the invention of devices that could send signals to one another over significant distances. To say nothing of the propaganda uses radio's been put to over the decades.
I was going to mention superglue as an example of a medical adhesive used as a hobby glue. Although it was used by the Army in Vietnam, it was not approved by the FDA for medical uses until 1998. ( http://en.wikipedia.org/wiki/Cyanoacrylate )
ulcer treatments to acid reflux treatments (after some jerk tried to wreck it for the Prevacids of the world by curing a lot of ulcers with antibiotics)
videogame derivatives used for training, driver evaluation, etc
LP Records to DVDs/CDs/Hard drives
I dunno which came first, nitroglycerin blowing up stuff or preventing heart damage, but of the two uses had to be a surprise.
Nitroglycerin was an explosive first. Its medical use as a vasodilator became known after workers chronically exposed to it suffered from headaches and heart problems when exposure was significantly reduced or eliminated.
In contrast to nitroglycerin, the important military explosive RDX was investigated as a medicine before its explosive properties became known many years later.
It was not:
And although I have never seen it personally, I hear that in some areas of the world clothespins are still used for hanging clothes.
When the button on the keychain to open the car doors first came out, I thought it was an unnecessary gimmick. Who needs to open the car from far away? But after using it for a bit, I realized it has several purposes. In nice areas with a warm climate, it's a cute thing that may save a small amount of time or make it easier to open the trunk while carrying things. But in shady areas, cutting down on the need to fumble with your keys arguably has safety benefits as well. And it cuts down the difficulties of freezing weather.
I recently read that Listerine started out as a floor cleaner.
(It makes you think twice about putting it in your mouth, doesn't it?)
Sex was originally developed in order to propagate the species, but is now sometimes marketed as a recreational activity.
Asexual reproduction allows propagation with much greater efficiency. Wow. That is difficult to say with a straight face.
Evolution is the ultimate master of invention reuse.
In highschool, the graphing calculators we *were* allowed to carry were hacked to become the gameboys we *weren't* allowed to carry. In the other direction, Playstation 2's were used for cluster supercomputing at the NCSA and elsewhere.
Graham crackers were originally supposed to be a health food--now mainly used as a crust in junk food.
My father's keyring holder was originally designed for mountain climbing as a way to affix the rope to yourself. I imagine more of them are sold to hold keyrings than to mountain climbers.
A number of pharmaceuticals have been repurposed over the years--aspirin being the most famous. Perhaps the most infamous would be Thalidomide, which has also been used to prevent the growth of blood vessels in tumors (the same reason it causes birth defects--blood vessel growth is essential to normal development in fetuses.)
That's all that comes to mind right now...
I apologize for any misspellings or if this was posted earlier.
(link to description of history of kleenex) http://inventors.about.com/od/kstartinventions/a/Kleenex.htm
Doctor Bunting's Sunburn Remedy, a cream to reduce the pain of sunburns, got rebranded as Noxema and sold as a skin lotion when a customer claimed it had "knocked out his exema"
http://www.quitsmoking.com/zyban/index.htm
Rat poison to life-saving medication -- pretty strange leap.
Teflon was a failed experiment. Its original purpose was an improved coolant gas. The scientist who made it opened up the reaction vessel the next day to find this slippery stuff coating the inside.
Very dilute poisons can actually improve the health of the organism. It's all about getting the right concentration.
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