The Volokh Conspiracy - Enzyte a Fraud -- Who Knew?!

The Cincinnati Enquirer reports that a former executive for the company that sold the Enzyte "male enhancement" pill admitted in court that the company's claims were completely made up.

James Teegarden Jr., the former vice president of operations at Berkeley Premium Nutraceuticals, explained Tuesday in U.S. District Court how he and others at the company made up much of the content that appeared in Enzyte ads.

He said employees of the Forest Park company created fictitious doctors to endorse the pills, fabricated a customer satisfaction survey and made up numbers to back up claims about Enzyte's effectiveness.

"So all this is a fiction?" Judge S. Arthur Spiegel asked about some of the claims. "That's correct, your honor," Teegarden said.

Teegarden's testimony is key to the case federal prosecutors are making against Berkeley and its founder, Steve Warshak, who is accused of orchestrating a $100 million conspiracy to defraud thousands of customers.

Warshak faces up to 20 years in prison and millions of dollars in penalties if his trial ends with a conviction.

	[Jonathan Adler, February 2, 2008 at 2:21pm] Trackbacks Enzyte a Fraud -- Who Knew?! The Cincinnati Enquirer reports that a former executive for the company that sold the Enzyte "male enhancement" pill admitted in court that the company's claims were completely made up. James Teegarden Jr., the former vice president of operations at Berkeley Premium Nutraceuticals, explained Tuesday in U.S. District Court how he and others at the company made up much of the content that appeared in Enzyte ads. He said employees of the Forest Park company created fictitious doctors to endorse the pills, fabricated a customer satisfaction survey and made up numbers to back up claims about Enzyte's effectiveness. "So all this is a fiction?" Judge S. Arthur Spiegel asked about some of the claims. "That's correct, your honor," Teegarden said. Teegarden's testimony is key to the case federal prosecutors are making against Berkeley and its founder, Steve Warshak, who is accused of orchestrating a $100 million conspiracy to defraud thousands of customers. Warshak faces up to 20 years in prison and millions of dollars in penalties if his trial ends with a conviction.