I admire those with entrepreunial spirit. I recently received the following letter from Julia Bannon, Online Marketing Manager at Harper Collins, with enclosures: “Dear David, I read your posts last week where you were collectively wondering, why dont publishers send bloggers review copies? You’re 100% right! Publishers SHOULD be sending bloggers review copies. And I want to be one of the first to step up to the plate.”
Ms. Bannon enclosed several interesting books, including Neal Stephenson’s Cryptonomicon, which I’ve already read and enjoyed, though not with the fervor of Glenn Reynolds or Eugene. Among the books that I’ve already taken a more-than-casual glance at are Douglas Brinkley’s Tour of Duty: John Kerry and the Vietnam War, and Michael Carroll’s Lab 257: The Disturbing Story of the Government’s Secret Plum Island Germ Laboratory. She also mentioned that author Neil Gaiman has a successful blog at NeilGaiman.com, and requested any guidance as to what books to send me in the future, and any more generally about reaching the blogosphere’s audience.
As I stated before, I’m not exactly book-starved, and I’m not going to beg publishers to send me books. But those publishers with employees entrepreneurial enough to understand that the blogosphere is a new marketing opportunity will benefit from the first mover advantage.
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