A law-blogger writes me:
In [Academic Legal Writing] you stress that authors should tell people about their articles. Here’s a funny story about a failure to do so.
I read [an article in a recent issue of a law journal]. I liked it and linked to it — and I e-mailed the author to tell him.
Turns out he reads my blogs, and even relied on them for some research (I suspected as much) and was very pleased I linked to his article.
The issue, of course, is why he didn’t e-mail me a link to his article? . . . [L]egal bloggers are about the best people to let know about new articles.
I don’t think I’m a big player or anything, but it’s odd that someone who reads my blogs and writes an article related to their subject matter wouldn’t tip me off. (I also noticed that the article has been viewed by a substantially larger number of people since I linked to it.)
I think the answer is that lawyers just don’t know much about marketing their legal articles, it seems.
Great advice — and a great admonition to me, since the Publicizing chapter in my book doesn’t mention publicizing to law bloggers. Sounds like I have a thing or two to learn about marketing, even though I’m a law blogger myself, and someone who’s interested (and moderately experienced) in promoting ideas. D’oh.
In any event, this tip is going into the Third Edition, when (if) it gets produced, but in the meantime, I place it here. Many thanks to my correspondent for pointing it out.
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