I was on vacation when Ben Roethlisberger had his motorcycle accident and so I didn’t realize at the time that he was set to film his first Chunky Soup commercial the next day.
ArmchairGM has the full history of the curse and Big Ben’s continuation of the legacy. Perhaps the fact that the injuries turned out to be less serious that originally expected just shows that this was a merely a warning from the Chunky Soup gods that Ben reconsider that endorsement deal.