Here’s part of the Royal Society for the Prevention of Cruelty to Animals reaction to the notorious bonsaikitten.com hoax site:
Unfortunately, the worldwide web is not controlled or regulated centrally. There is not, therefore, any central authority to which we can complain about this, and other such sites. The RSPCA has written to the Internet Service Providers (ISP) who are hosting this particular site to express our concerns and to ask them to close the account with immediate effect.
One of the key problems is the international nature of the internet as well as the fact that it is increasingly easy for individuals to set up websites quickly and cheaply. National authorities are looking at ways of controlling material on the internet and there are many moves under way to try to create legal and practical ways of regulating the web and cleaning it up.
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