“TiVo watchers uneasy after post-Super Bowl reports”:

On Monday, TiVo said the exposure of Jackson’s breast during her halftime performance was the most-watched moment to date on its device, which, when combined with the TiVo subscription service, lets viewers pause and “rewind” live television broadcasts, among other features.

TiVo said users had watched the skin-baring incident nearly three times more than any other moment during the Super Bowl broadcast, sparking headlines that dramatically publicized the power of the company’s longstanding data-gathering practices. . . .

A TiVo spokesman said the company operates well within established privacy standards. For years, TiVo has disclosed its data-gathering practices in user agreements, saying it strips out any information that could be traced back to an individual viewer. . . .