(Better than on a milk carton, I guess.) We got some coffee from Starbucks for Ben's birthday party — yes, for the adults — and what do I see on one of the cups but a quote from Virginia Postrel: "The most successful innovations are the ones that we stop noticing almost immediately. We often don't appreciate the things we'd least like to give up." It's #55 in Starbucks' "The Way I See It" series, carefully marked "This is the author's opinion, not necessarily that of Starbucks." Cool.
UPDATE: I originally attributed the quote to Virginia's The Substance of Style, but she notes in the comments that she wrote it specifically for Starbucks, so I changed the post accordingly.