Reuters report:

Turkish television station Kanal T hopes the answer is a ratings success as it prepares to launch a gameshow where spiritual guides from the four faiths will seek to convert a group of non-believers.

The prize for converts will be a pilgrimage to a holy site of their chosen religion -- Mecca for Muslims, the Vatican for Christians, Jerusalem for Jews and Tibet for Buddhists....

A team of theologians will ensure that the atheists are truly non-believers and are not just seeking fame or a free holiday.

Thanks to Religion Clause for the pointer.