In 1998 Burger King introduced the left-handed Whopper (the condiments were designed to fall out the right side). In 1965 the BBC conducted a trial of "Smell-o-vision," in which smells would be conducted to viewers (smellers?) at home. And several years ago BMW introduced a car horn designed to calm, rather than aggravate, other drivers.
What do these events have in common?
The Cranky Insomniac
The actually got calls interested in the car.
I used to drive my X1/9 in the rain the same way. If it started raining, I'd just drive along and look for an overpass. I could generally stop under one without getting wet, toss the top on, and drive on.