Information Asymmetries and the Agent Principal Problem, As Found in … The Coca Cola Kid

Is this the ‘Australian Sound’? My class is covering information asymmetries as transaction costs affecting pure Coase Theorem analysis, and we will soon come to classic information asymmetries found in agent – principal relationships.  I am thinking of using this as a pedagogical tool.

Consider Eric Roberts’ soliloquy on agent-principal relations, and the many ironies involved.  (Midway through – the focus here is not on the political discussion at the beginning, but the Australian sound debate midway through.)  Good teaching tool?  (Also, the Coke jingle by Tim Finn is surely one of the best around, and I’m amazed that the real Coke corporation never figured out it had a winner.)


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