The Guardian (U.K.) reports, in an article about multiple cycling gold medal winner Chris Hoy:

Next day, Hoy meets some Scottish journalists. One puts it to him that: 'In the last 24 hours everyone has been offering an opinion on Chris Hoy. But what does Chris Hoy think of Chris Hoy?'

Hoy doesn't miss a beat: 'Chris Hoy thinks that the day Chris Hoy refers to Chris Hoy in the third person is the day that Chris Hoy disappears up his own arse.'

Thanks to Michael Greenspan for the pointer.